Excellent equilibrated logo blunt with thin line.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
This logo’s beauty is based on the importance of its empty spaces inside the body’s shape.
It can be recognized by its great balance, exclusiveness and formal excellence.
Sears represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
Sears is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
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