Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
SC Johnson Wax is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of SC Johnson Wax is the stength of its color range, that breaks the space turning it into main protagonist.
SC Johnson Wax represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
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