Benson & Hedges is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
The key to success of Benson & Hedges is the stength of its color range, that breaks the space turning it into main protagonist.
It can be recognized by its great balance, exclusiveness and formal excellence.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
The logo Benson & Hedges Is executed in such a precise way that including it in any place will never result a problem.
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