Abercrombie & Fitch is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
The key to success of Abercrombie & Fitch is the stength of its color range, that breaks the space turning it into main protagonist.
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