Ideal sample to show the graphic bases that support a well done logo.It combines geometric shapes withour resting mobility or lightness, resulting to be elegant and fresh.
Jim Beam (Bar & Beer) is surely a promising candidate between classic logos, due to its accuracy in terms of weight and shapes.
Jim Beam (Bar & Beer) is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
The key to success of Jim Beam (Bar & Beer) is the stength of its color range, that breaks the space turning it into main protagonist.
Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
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