Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
Jim Beam (Bar & Beer) represents in a perfect way the unity of a modern logo with a traditional one, making it everlasting.
It can be recognized by its great balance, exclusiveness and formal excellence.
The key to success of Jim Beam (Bar & Beer) is the stength of its color range, that breaks the space turning it into main protagonist.
Excellent equilibrated logo blunt with thin line.